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The Federalist Diaries

Social-Impact Report, Part 5

When most companies close the year, they assess their financial performance and thank their customers for sales. While we definitely succeeded on that dimension this year with over 1,000 retail locations across the United States and 300% sales growth, our far more important impact was increasing the quality of life for thousands of women and children across the globe – and we want to thank you for making that possible.  ...
Priya Haji, Co-founder and CEO
“World of Good” Social-Impact Report 2006, http://www.worldofgood.com/impact/index.shtml  

A “social-impact report”?  We have heard of “environmental-impact report”;  for example, one has to be filed with regard to the disposition of our Montebello Hills before a decision be made about the hills.  A social-impact report would talk about the probable and possible social consequences of a planned or existing activity.  

What consequences do you see from the following?  

In the previous part, we looked at the usefulness of a social-impact report with regard to the definition of marriage.  Below we look at the effect of the Internet on us and the usefulness of such a report with regard to the Internet.

For me, as for others, the Net is becoming a universal medium, the conduit for most of the information that flows through my eyes and ears and into my mind. The advantages of having immediate access to such an incredibly rich store of information are many, and they’ve been widely described and duly applauded. “The perfect recall of silicon memory,” Wired’s Clive Thompson has written, “can be an enormous boon to thinking.” But that boon comes at a price. As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it:  in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski. ...  

Anecdotes alone don’t prove much. And we still await the long-term neurological and psychological experiments that will provide a definitive picture of how Internet use affects cognition. But a recently published study of online research habits, conducted by scholars from University College London , suggests that we may well be in the midst of a sea change in the way we read and think. As part of the five-year research program, the scholars examined computer logs documenting the behavior of visitors to two popular research sites, one operated by the British Library and one by a U.K. educational consortium, that provide access to journal articles, e-books, and other sources of written information. They found that people using the sites exhibited “a form of skimming activity,” hopping from one source to another and rarely returning to any source they’d already visited. They typically read no more than one or two pages of an article or book before they would “bounce” out to another site. Sometimes they’d save a long article, but there’s no evidence that they ever went back and actually read it. The authors of the study report: ...  

...“We are not only what we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of Proust and the Squid: The Story and Science of the Reading Brain. “We are how we read.”  Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. ...

Nicholas Carr, July/August 2008 Atlantic Monthly, "Is Google Making Us Stupid?"

July 24, 2008

 

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